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Mobile Innovation

Imagine if the Internet were 10 times as large. Now imagine if the explosive growth of the Internet happened 10 times as fast. That is exactly what is happening now.

Research estimates that Mobile web users will outnumber PC Internet users in two years and the trend is already clear to see. Over 10 billion iPhone applications have been downloaded. The size of the installed base alone makes the shift inevitable: there are 5 billion mobile subscribers worldwide.

The shift to the mobile internet will impact different vertical markets in very different ways. Clearly some markets are more impacted by mobile than others, but all will be disrupted.

Change Your Content Strategy - Mobile is built around task-based user experience and is about delivering valuable services optimized for devices. Content strategies needs to move from static publishing to more application-based services.

Mobile Delivery Options - A mobile strategy and the right tools are required to manage mobile. Mobile is complex and needs to deliver content in the right format, to the right device, with the right set of information. You also need to decide how you want to deliver your content.  Today there are three viable options for delivering content on mobile:

  • Native Applications for IPhone, Android, Windows 7, BlackBerry
  • HTML5 Applications
  • Mobile Websites (xHTML)

The Hybrid Strategy - While businesses and organizations need to plan for mobile, for organizations that need to deliver services to key audiences may require a hybrid mobile strategy that involves xHTML mobile web pages to deliver the actual web content. A Hybrid Strategy can launch a modern mobile solution with device coverage that will not break the bank to develop and support and provides a flexible platform to extend services in the future.

Our Services

Netrus has over 12 years of experience in the strategy, development, deployment, integration and security of mobile applications, systems and infrastructure.

Our Mobile SMEs can assist your organization in:

  • Corporate Mobile Strategy
  • Content Strategy
  • Mobile Delivery Options
  • Application Development, Integration and Testing
  • Mobile Application Security Testing
  • Mobile Infrastructure Delivery and Support
  • Mobile VoIP
  • mSecurity Strategy and Assessments